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Hello hello! You’re so close to the weekend, and we’re here to make the wait a little more exciting. Let’s dive into today’s edition.

But before we start, here’s a lil fun task for you:

📌 Write a short “thank you” message to someone who made you smile this week - then send it

Now, let’s get started…

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You must have noticed that there’s a dating crisis going on. Here’s what’s up

Let’s talk about something real. Modern dating is in trouble, and it’s not just a Western thing anymore. It’s everywhere. From the US to Finland, South Korea to Tunisia, birth rates are dropping, and it’s not just about people deciding to have fewer kids. The real kicker? Fewer couples are forming in the first place, and even when they do, relationships seem shakier. In Finland, for example, couples moving in together are more likely to split up than have a child.

At first, this might sound fine - like, “Yay! More happily child-free couples with extra cash for fun stuff.” But hold up - it’s more complicated. While some people love being single (fun fact: single, childless women are apparently thriving), loneliness and dating struggles are also sky-high. A lot of people want relationships and even kids but finding the right partner feels harder than ever.

One big reason? Social media. It’s made it easier for women, in particular, to stay single if they don’t feel a connection. This is happening the most in super-online places like Europe and East Asia.

But there’s another thing that’s happening…

Ever heard the saying “opposites attract”? Well, that idea seems to be fading. These days, many people are drawn to partners who are just like them. On apps like Bumble and Hinge, you can filter matches based on super-specific interests—whether it’s crocheting, pizza, or a love for A24 movies. It’s like we’re building echo chambers, even in our love lives.

Sure, having some things in common is important. But is it really necessary to reject someone just because they don’t play tennis or haven’t read a Sally Rooney novel? By focusing only on similarities, we risk narrowing our options and reinforcing social divides. Studies show dating apps might actually be making us more likely to date within our own socioeconomic circles.

Here’s the thing: great relationships aren’t built on sameness. They thrive on differences, learning from each other, and growing together. Imagine discovering a love for hiking because your partner’s into it or picking up your passion for cooking. That’s the magic.

So, maybe it’s time to loosen those filters. Love isn’t about finding someone who’s your twin, it’s about finding someone who makes you better. And honestly, where’s the fun in dating a carbon copy of yourself?

BTW, if you are having trouble finding love, here’s a way

Dating in London can feel like a battle, right? Between perfecting your Tinder, Bumble, or Hinge profile and still ending up with ghosted messages or awkward dates, it’s no wonder singles are exhausted. Apps promise so much but often lead to nothing, and let’s face it, it’s mentally draining. 84% of Gen Z and Millennials have been ghosted, and 79% feel emotionally worn out by it all.

But here’s where Breeze comes in. It’s a new dating app that’s all about getting you straight to the date - no awkward texting beforehand. Once you match with someone, you both share your availability, pay a £9.50 deposit (which goes towards a drink at the venue), and the app sets everything up for you. The catch? You can only chat two hours before the date starts - no endless back-and-forth.

Breeze releases seven new profiles every night at 7 PM, and once you match, the app schedules the date at a partner venue. If you need to cancel or reschedule, it’s easy through the app, but canceling too often will result in a one-week freeze on your account. Safety-wise, the bar staff knows you're on a Breeze date, and you can rate your experience after the date, with positive feedback earning a “respectful date” badge.

It’s not perfect, but Breeze cuts the endless swiping and ghosting and helps you focus on meeting face-to-face.

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So, that’s it for today. Hope you find the love of your life soon! We’re rooting for you :)

See ya👋

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